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Knowledge4Policy
Knowledge for policy
Supporting policy with scientific evidence

We mobilise people and resources to create, curate, make sense of and use knowledge to inform policymaking across Europe.

  • Glossary item | Last updated: 03 Feb 2021
Marketing

Various practices which constitute a commercial communication or message that is designed to, or has the effect of, increasing the recognition, appeal and/or consumption of particular products and services. It comprises anything that acts to advertise or otherwise promote a product or service.