What we do
We support policymaking by providing evidence on human behaviour. Our activities include:
- conducting behavioural research
- providing expert assistance to other departments of the European Commission, to embed behavioural evidence into policymaking
- building capacity on behavioural insights
- Behavioural insights concern how people perceive things, how they decide, and how they behave.
- They build on behavioural sciences – which include behavioural economics, social and cognitive psychology, and sociology.
- They are based on evidence generated by experiments, surveys, focus groups and in-depth interviews.
- Behavioural insights help understand the causes of a policy problem, suggest policy options, and test people’s reactions to these policy options.
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Browse Behavioural insights by topic
European farmers are key to a sustainable EU. Understanding farmers’ decisions can lead to more effective agricultural policies.
What we consume and how we live affects our environment. Insights into human behaviour can help design more effective environmental policies.
Communicating with Europeans is integral to the work of the European Commission. Effective communication can profit from knowledge about the behavioural factors of the target population.
As consumers, we sometimes make decisions too quickly or without integrating all the relevant information. Behavioural insights can help us correct these 'biases'.
Understanding how employers and employees take work-related decisions can help shape better employment policies.
Clean, affordable and secure energy is fundamental to a carbon-free EU. Understanding European’s energy-related decisions can contribute to better EU energy policy.
Behavioural factors other than profit maximisation influence our financial decisions. Understanding these factors can improve market regulation and policies aimed at protecting investors.
Many of our behaviours affect our health, and that of those around us. Understanding this can help shape better health policies.
The way we think, feel and act sometimes creates or reinforces exclusions and inequalities. Understanding these behavioural factors is crucial to solving these problems.
Behavioural factors help explain why people do or do not pay their taxes. These insights can inform tax policies.