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Knowledge4Policy
Knowledge for policy
Supporting policy with scientific evidence

We mobilise people and resources to create, curate, make sense of and use knowledge to inform policymaking across Europe.

  • Glossary item | Last updated: 03 Feb 2021
Integrated marketing

Strategies designed to assure that all promotional activities, including media advertising, direct mail, sales promotion, and public relations, produce a unified, customer-focused promotion message, relevant to the customer and consistent over time.