- Unless consumption patterns of the emerging middle class in developing countries change, bottle necks in food and energy are very likely, along with increasing environmental degradation.
- e.g. new energy users will have profound implications for the price of oil, coal and other fuels, as well as for concentrations of greenhouse-gas emissions in the atmosphere and the resulting climate change and will ultimately diminish the livelihoods that we are trying to improve.
- Asia's influence on the global consumer culture is growing. Prosperity among many young Chinese people will have a long-term effect on market trends not only in Asia but also in the USA and Europe.
| Related Megatrends: Geopower; Inequalities; Natural resources
- Since women drive 70-80% of all consumer purchasing – either by direct purchases or influence – their education in responsible consumption could change patterns.
| Related Megatrends: Inequalities; Education
International Monetary Fund, A shifting global economic landscape,(2017). German Institute for Economic Research, Shrinking share of middle-income group in Germany and the US (full report), (2016)...
Unless consumers' behaviour and consumption patterns change, by 2030, demand for food, water and energy will increase by approximately 35%, 40% and 50% respectively, compared to 2012.Estimates...
The growing purchasing power of the middle classes in the newly industrialised countries creates opportunities for the consumer goods industry, health services, infrastructure and education.