A form of non-personal sales promotional efforts that are designed to have an immediate impact on sales. This form of promotion uses media and non-media marketing communications for a limited time to increase consumer demand, stimulate market demand, or increase product availability. Examples of consumer promotion include coupons, discounts and sales, contests, point of purchase displays, rebates, and gifts and incentive items. Consumer promotion is also called sales promotion.
| Originally Published | Last Updated | 10 Sep 2020 | 03 Feb 2021 |
| Knowledge service | Metadata | Health Promotion Knowledge Gateway |