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Designing and testing EU harmonised waste sorting labels

  • Projects and activities | Last updated: 08 Mar 2024
Behavioural Insights

Context

EU waste policy aims to reduce waste and in particular packaging waste. By 2023, 70% of all packaging shall be recycled to support the EU’s transition to a circular economy. Harmonised waste sorting labels in the EU that make it easier for consumers to recycle are one way to achieve this. They are part of the Proposal for a revision of EU legislation on Packaging and Packaging Waste.

Goals

This project designs and tests a harmonised labelling system for waste sorting that works for the European Union as a whole. Our work is about designing and testing a labelling system for all sorts of packaging, bins, and garbage bags across the EU (and maybe in the future on products in addition to packaging).

Methods

The project will use desk research, including a literature review of the behavioural research on waste sorting label design, stakeholder interaction, participatory design research, and online experiments.

Outcomes

The work will feed into the EU legislation on Packaging and Packaging Waste.

Latest knowledge from this Project

More information and links
Coordinators
Hendrik BRUNS
Participants
Marion DUPOUX
Pierre GAUDILLAT
Yaprak HAMARAT
Alessandro BORSELLO
Hans SAVEYN
Originally Published | Last Updated

15 May 2023 | 08 Mar 2024

Knowledge service | MetadataBehavioural Insights | Behavioural insights for climate and environment
Related organisation(s)DG ENV - DG for Environment
Digital Europa Thesaurus (DET)wastewaste recyclingwaste managementcircular economyplastic wasteconsumer behaviourgraphic designdesign methodology
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