By 2030, the consumer class is expected to reach almost 5 billion people. This means 1.3 billion more people with increased purchasing power than today.
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The COVID-19 pandemic has accelerated the digitalisation of our societies, including digital consumer behaviour.
Impact assessment of interlinkages between the megatrends: Changing security paradigm, Climate change and environmental degradation, Aggravating resource scarcity, Increasing significance of migration and Growing consumerism.
Source: OECD, The emerging middle class in developing countries (pdf)
The European Semester, coordination of economic policies across the EU. EU 2020 targets; EU policy, strategy and legislation for 2020 environmental, energy and climate targets. Digital...
Virtual water and pollution impacts should be factored into the price of imported products. | Related Megatrends: Natural resources; Climate and environment; Geopower Multilateral cooperation...
Unless consumption patterns of the emerging middle class in developing countries change, bottle necks in food and energy are very likely, along with increasing environmental degradation...
Unless consumers' behaviour and consumption patterns change, by 2030, demand for food, water and energy will increase by approximately 35%, 40% and 50% respectively, compared to 2012...
Developing countries have both a growing economy and a growing consuming population, while developed countries are mostly replacement economies. Developing economies and emerging markets...