Evidence shows that consumption of fresh fruits and vegetables (FFV) in most low-and middle-income countries remains significantly below the recommended dietary requirements (Willet et al., 2019). This is attributed to multiple interrelated factors including limited availability, accessibility, affordability, and culture and preferences. Especially in low-income urban households, high price of FFV is a significant constraint towards their adequate consumption (Schreinemachers et al., 2018). Even so, price is often seen as a function of a combination of product attributes and individual characteristics, which influence buyers’ decisions, and not the product itself. While it is important to understand the drivers of FFV intake among consumers, focusing on one end of the value chain may not reveal the complexity of factors influencing consumption. Understanding the behavior of other value chain actors may contribute to enhancing the efficiency of the value chain to make FFV more available, and thus accessible to low-income consumers. A lot of studies focus on commodity attributes preferred by consumers (references).
Supporting policy with scientific evidence
We mobilise people and resources to create, curate, make sense of and use knowledge to inform policymaking across Europe.
Login (or register) to follow this conversation, and get a Public Profile to add a comment (see Help).
17 Jan 2023
Global food security impacts of extreme weather events and occurrence of breadbasket failures
Deploying high-frequency market data to estimate the cost of recommended diets: Recent trends in Rwanda
On the points of failure and entry in global food systems
Share this page