Competence Centre on Behavioural Insights

Systemic change is fundamentally rooted in human behaviour: while structural, political, economic, or technological factors may set the stage, it is the decisions and actions of individuals that ultimately...

The mission of the CCBI is to support EU policymaking with evidence on human behaviour.

This report examines the transformative role of behavioural insights (BI) in EU policymaking, advocating for integrating BI early in the policy cycle to enhance policy effectiveness. It challenges...

Providing food information via QR codes is not an adequate substitute to printing them on labels

The dissemination of false information, either without deliberate intent (misinformation) or with malicious intention (disinformation), is a growing global issue. Behavioural science shows promise as one tool...

Abstract This addendum of the JRC Science for Policy report “Front-of-pack nutrition labelling schemes: a comprehensive review” provides an update of the former publication regarding the effects of front-of-pack nutrition...

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What are behavioural insights? Behavioural insights concern how people perceive things, how they decide, and how they behave. Behavioural insights are...

This study focuses on voluntary consumer information provided on Fishery and Aquaculture Products (FAPs). It explores its functioning, whether such a claims are compliant with EU...