Competence Centre on Behavioural Insights

Why behavioural insights matter Artificial intelligence (AI) is revolutionizing numerous aspects of our lives by providing data-driven insights and improving efficiency in fields like education, healthcare...

Behavioural insights can help to understand how people act in online environments and to avoid exploitation of users from unwanted disclosure of information to malicious attacks.

Personal data is often considered the currency of the digital world, allowing companies to better control, study and target consumers. However, users may not always be...

We conducted an incentivized lab experiment examining the effect of gain vs. loss-framed warning messages on online security behavior. We measured the probability of suffering a cyberattack...

• Websites must obtain consent when storing cookies on their users’ devices. • They do so by making it difficult to reject cookies...

This study is part of a larger effort to better understand online behaviour. We tested the effect on people’s security behaviour of different ways of warning them about cybersecurity...

We studied whether changes to the online environment, i.e. nudges, can lead to changes in privacy behaviour through an on-line experiment (n=3,229) across four European...

We conducted a laboratory experiment (n=602) to test the effect on behaviour of six different cookie banner messages. These messages were based on four behavioural insights...

Background Increasing safety and security online can help boost the opportunities for people and businesses to trade, innovate and interact in digital markets. The level of online security is affected...

The report seeks to bring behavioural research methods for privacy to the attention of EU policy-makers. It argues that changes in web interface design can be a useful policy...