In Indonesia, state and non-state actors frame youth attrition from agriculture as a food security concern and propose policy solutions focused on ‘modern’ farming techniques. Using a critical framing analysis of five national Indonesian news media sources from 2010 to 2020, we examine how government, development and private sector actors portray youth in agriculture, and the underlying assumptions that inform related policy and development agendas. Our analysis reveals contrasting portrayals of youth in agriculture. Youth are often depicted as averse to farming, while also being innovative adopters of modern farming techniques, equipment, and digital technologies. We argue that media frames reflect and reinforce the dominant discourses of state and non-state actors, which have a productivist orientation, proposing technical, capital-intensive agricultural solutions to food insecurity and related issues. News media pays comparatively less attention to structural barriers to youth entry and success in agriculture, such as limited access to land and finance and unfavourable terms of trade.