Effective science communication is challenging when scientific messages are informed by a continually updating evidence base and must often compete against misinformation. We argue that we need a new program of science communication as collective intelligence—a collaborative approach, supported by technology. This would have four key advantages over the typical model where scientists communicate as individuals: scientific messages would be informed by (a) a wider base of aggregated knowledge, (b) contributions from a diverse scientific community, (c) participatory input from stakeholders, and (d) better responsiveness to ongoing changes in the state of knowledge.
Year of publication | |
Authors | |
DOI | 10.1177/10755470231162634 |
Originally published | 05 Apr 2023 |
Related organisation(s) | JRC - Joint Research Centre |
Knowledge service | Metadata | Behavioural insights | Behavioural insights for communication |
Digital Europa Thesaurus (DET) | consumer behaviourcitizen sciencesocial sciences |
Copyright | Open access |