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Publication | 29 January 2020

Behavioural study on consumers’ engagement in the circular economy

Behavioural insights

This study provides policy-relevant insights for the EU circular economy action plan. The study aims to:

  • Identify barriers and trade-offs faced by consumers when deciding whether to engage in the circular economy. In particular, whether to buy a more or a less durable good, and whether to have a good repaired or to discard it and buy a replacement.
  • Establish the relative importance of economic, social and psychological factors that govern how consumers engage in the circular economy.
  • Propose policy tools to enable and encourage consumers to engage in circular economy practices related to durability and reparability.

The study focusses on 5 products: vacuum cleaners, televisions, dishwashers, smartphones and clothes.