VTT is a research centre, part of Finland's innovation system which operates under the mandate of the Ministry of Employment and the Economy. It aims to drive sustainable growth and turn...
This study provides policy-relevant insights for the EU circular economy action plan. The study aims to:
- Identify barriers and trade-offs faced by consumers when deciding whether to engage in the circular economy. In particular, whether to buy a more or a less durable good, and whether to have a good repaired or to discard it and buy a replacement.
- Establish the relative importance of economic, social and psychological factors that govern how consumers engage in the circular economy.
- Propose policy tools to enable and encourage consumers to engage in circular economy practices related to durability and reparability.
The study focusses on 5 products: vacuum cleaners, televisions, dishwashers, smartphones and clothes.
Circle Economy is a social enterprise, organised as a cooperative, that seeks to accelerate the transition to circularity through the development of practical and scalable solutions and international campaigns, communications, and engagement.