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Knowledge4Policy
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  • Publication | 2018

Assessment of different communication vehicles for providing environmental footprint information

In the EU, consumers are facing a cacophony of environmental information. This report gathers information on effectiveness and use of communication vehicles that inform on the environmental performance of a product or organisation.

Behavioural insights

In the EU, consumers are facing a cacophony of diverse and non-comparable environmental information.

Many EU citizens think that product labels are unclear and do not provide enough information.

This report analyses communication vehicles that convey information on the environmental performance of a product or organisation (e.g. labels, reports, on-shelf stickers/wobblers, product declarations, websites, etc.).

The main objectives of the report are:

  • Provide support in the definition, implementation and testing of such communication vehicles.
  • Gather feedback on:
    • Attention and understanding by target audiences.
    • Changes in purchasing intentions and/or behaviour.
    • Influence on attractiveness of the product/reputation of the organisation.
    • Environmental impacts from modifications of organisational internal actions.