This study experimentally tests the effectiveness of possible new variants for car eco-labels and promotional material.
In the EU, consumers are facing a cacophony of diverse and non-comparable environmental information.
Many EU citizens think that product labels are unclear and do not provide enough information.
This report analyses communication vehicles that convey information on the environmental performance of a product or organisation (e.g. labels, reports, on-shelf stickers/wobblers, product declarations, websites, etc.).
The main objectives of the report are:
- Provide support in the definition, implementation and testing of such communication vehicles.
- Gather feedback on:
- Attention and understanding by target audiences.
- Changes in purchasing intentions and/or behaviour.
- Influence on attractiveness of the product/reputation of the organisation.
- Environmental impacts from modifications of organisational internal actions.
Assessment of different communication vehicles for providing environmental footprint information
|Year of publication|
30 Dec 2018
|Related organisation(s)||DG ENV - DG for Environment|
|Knowledge service | Metadata||Behavioural insights |Behavioural insights for communicationBehavioural insights for climate and environment|
|Digital Europa Thesaurus (DET)||consumer behaviourEnvironmentlabelling|
Concern for the environment is rising. This highlights the importance of reliably and uniformly measuring and communicating the environmental impacts of products to consumers. The key objective of the study is to gather insight into the most effective...
This study investigates how the provision of online information on energy efficiency of household products can be improved to promote energy efficient product choices.