• The Healthier US School Challenge aimed to improve children's health. In 2010 monetary incentive awards were available for schools that implemented whole grain-rich criteria. There were 3 levels of award of distinction depending on the extent to which schools met the whole-grain rich criteria.

School food policies

• Various EU Member States school food policies include standards to promote whole grain intake at schools by increasing the availability of whole grain products. For example, Bulgarian standards suggest that wholegrain options for bread should be available at least twice per week.

• The German Nutrition Society (DGE) has set voluntary guidelines on quality standards for school meals in Germany, which require that in a 20-day serving plan, whole grain should be served at least 4 days (that would correspond to one serving per week). These guidelines were implemented as  a legal requirement in two German Länder (Berlin and Saarland).

• Swiss food-based standards recommend that 50% of the bread is wholegrain.

• The grain requirements implemented for the National School Lunch Program (NSLP) and the School Breakfast Program (SBP) are:
• For lunch, all grains must meet the whole grain-rich criteria.
• For breakfast, all grains must meet the whole grain-rich criteria.

Retail initiatives

• As part of the 'Healthier Dining Programme' food operators are encouraged to offer lower calorie meals and use healthier ingredients such as oils with reduced saturated fat content, and/or whole grains without compromising taste and accessibility.

Labelling legislation

• Manufacturers can make statements about whole grains on the label of their products such as '100% whole grain' (as percentage) or '10 grams of whole grains' provided that the statements are not false or misleading and do not simply a particular level of the ingredient, i.e., 'high' or 'excellent source'. Additionally, manufacturers may use health claims on their product labels for qualifying foods.

Voluntary labelling

• The Keyhole label emphasises the better choice of foodstuffs based on certain criteria. Keyhole label can be used for whole grain products such as flour, rice, grain cereals and breakfast cereals when certain nutrient content criteria for each food category are fulfilled; e.g. rice containing 100% whole grain and fibre at least 3g /100g. 

• The Whole Grain Partnership introduces the Fuldkorn logo which is a whole grain logo which can be put on products with a high whole grain content and low sugar, fat and salt contents.

Public health campaign

• The Whole Grain Partnership created, among others, flyers for consumers, pictures and videos of famous whole grain 'ambassadors', advertisements and posters to encourage consumers to buy products that have the whole grain logo. They also introduced a whole grain campaign and established the National Whole Grain Day in order to inform the public about whole grains.