In the Competence Centre on Behavioural Insights’ (CCBI) first webinar this year, our guest will be none other than Michael Hallsworth, co-founder and Head of the North America office of the Behavioural Insights Team (BIT), world’s first ‘nudge unit’.

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One of the most prolific figures in the field of behavioural insights (BI), Michael will take us through

• how to best apply BI to policymaking,
• core limitations and crucial ethical dilemmas of BI,
• a daring look into what the future might hold for behavioural policymaking,
• all that with a view on how you can practically apply these insights to your work.

Michael is a leading figure in applying behavioural insights to government and policymaking. He has worked as Senior Policy Advisor in the UK government and has in-depth experience in both policy development and delivery. Michael has co-authored several seminal frameworks, such as the EAST, Behavioral Government, and the MINDSPACE reports, and his work has been published in, among others, The Lancet, the Journal of Public Economics, and Nature Human Behaviour.

Furthermore, Michael is co-author of a recent, quintessential book on the Behavioural Insights approach of applying evidence about human behaviour to practical problems (we’ve read it, and think it’s the best primer on BI & policymaking around!). But don’t take our word for it, here is the take from Sunstein himself:

“A brilliant book, packed with wisdom and insights, and a ton of fun to boot. The best one-stop shop, if you're interested in behavioral science, and in how to improve the world.”

One Book Every Entrepreneur Should Read