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The share of EU food products bearing the same or a similar packaging but having different composition has declined. While these products accounted for a 31% share of the tested samples back in 2018/2019, in 2021 their share dropped to 24%.
https://joint-research-centre.ec.europa.eu/jrc-news-and-updates/same-pack-different-ingredients-dual-quality-down-branded-eu-food-2023-07-24_en
25 Jul 2023
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