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Applying behavioural insight to encourage consumer switching of financial products

  • Publication | 2020
Behavioural Insights

Consumers do not switch financial product providers as much as they could, despite the potential benefits of doing so. This is an issue that merits policy attention and deeper investigation. This study focussed on switching in payment accounts and mortgages, exploring the reasons why consumers do not switch and possible behavioural remedies.

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Authors
Antonios PROESTAKIS
René VAN BAVEL
Joana SOUSA LOURENCO
Ginevra MARANDOLA
ISBN
978-92-76-18449-2
DOI
10.2874/765540
Originally published

30 Nov 2020

Knowledge service | MetadataBehavioural Insights | Behavioural insights for finance
Digital Europa Thesaurus (DET)consumer behaviourfinancial servicesbanking policy
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