Behavioural factors other than profit maximisation influence our financial decisions. Understanding these factors can improve market regulation and policies aimed at protecting investors.

The study aimed to identify the most user-friendly format to give consumers the information needed to compare and choose the products best-suited to their investment needs. Data was collected...

The purpose of this project was to study the decision-making processes of consumers in the market for Retail Investment Services (RIS). The objectives of the study were twofold: to obtain survey and experimental evidence...