European farmers are key to a sustainable EU. Understanding farmers’ decisions can lead to more effective agricultural policies.

About us The mission of the Competence Centre on Behavioural Insights is to support EU policymaking with evidence about human behaviour. Our objectives are to use behavioural insights...

What are behavioural insightsBehavioural insights concern how people perceive things, how they decide, and how they behave.Behavioural insights are generated by empirical...

This paper reviews the findings from the last 20 years on the behavioural factors that influence farmers’ decisions to adopt environmentally sustainable practices. It also proposes policy options...

For the reform of the Common Agricultural Policy (CAP) to be a success, it is necessary to understand farmers' decision-making and viewpoints beyond the assumptions made by neoclassical economics, because farmers'...

This report provides an overview of the potential contribution of economic experiments to the Common Agricultural Policy evaluation toolbox. The methodology of economic experiments is briefly described in chapter 2. Chapter...

Agri-environmental schemes (AES) have had a limited effect on European agri- culture due to farmers¿ reluctance to participate. Information on how farmers react when AES...