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Publication | 19 June 2020

Tracking EU Citizens’ Concerns using Google Search Data - Week 06

Analysing the evolution of EU citizens’ Google searches provides timely insights on their concerns in the wake of the covid-19 pandemic.

Week 06
19 June 2020

  • Analysing the evolution of EU citizens’ Google searches provides timely insights on their concerns in the wake of the covid-19 pandemic. This issue focuses on how EU citizens leisure activities are evolving in this new normal phase.

  • Despite numerous countries are lifting containment measures, the interest in gyms remains far below the pre-pandemic level. On the contrary, interest in physical exercise at home remains higher than its pre-pandemic average. Given the economic relevance of the fitness market,  it is important assessing whether such a shift in preferences will be sustained in the future or it is just a temporary feature.

  • Searches for art- and entertainment-related tickets plunged in mid-March. Conversely, the usage of streaming activities surged. Cultural establishments  are particularly exposed to the economic consequences of the covid-19 outbreak as the crisis has endangered more than seven million jobs in the cultural and creative sectors (to know more about affects of covid-19 on the European cultural and creative sector see also European Cultural and Creative Cities in COVID-19 times).

  • When containment measures were introduced and restaurants closed, EU citizens began searching online about how to cook their preferred meals at home. Interest in restaurants is now recovering. While the volume of searches has not yet reached the values recorded over the past years in June, there are signs of optimism for the restaurant businesses around Europe.

Tracking EU Citizens’ Concerns using Google Search Data - Week 06
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