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Publication | 28 March 2019

Investor Readiness in the Western Balkans: challenges, opportunities and practical experiences

Innovative companies frequently face challenges when raising external funding because, among other factors, they are not considered to be 'investor-ready'.
Investment readiness can be defined as the set of characteristics that an investee should have to become an appropriate funding opportunity (Gregory et al., 2012). Solid investment propositions should include at least a Minimal Viable Product (MVP) with a strong competitive advantage, commercial traction in a big and growing market, a validated business model, and a credible and experienced team leading the project.
 

Investor Readiness in the Western Balkans: challenges, opportunities and practical experiences
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