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Knowledge4Policy
Knowledge for policy

Supporting policy with scientific evidence

We mobilise people and resources to create, curate, make sense of and use knowledge to inform policymaking across Europe.

  • Publication | 2020

Applying behavioural insight to encourage consumer switching of financial products

Behavioural insights

Consumers do not switch financial product providers as much as they could, despite the potential benefits of doing so. This is an issue that merits policy attention and deeper investigation. This study focussed on switching in payment accounts and mortgages, exploring the reasons why consumers do not switch and possible behavioural remedies.