Skip to main content
Publication | 30 November 2020

Applying behavioural insight to encourage consumer switching of financial products

Consumers do not switch financial product providers as much as they could, despite the potential benefits of doing so. This is an issue that merits policy attention and deeper investigation. This study focussed on switching in payment accounts and mortgages, exploring the reasons why consumers do not switch and possible behavioural remedies.

Recommended reading