Objective Mobile positioning data can increase our understanding of movements in society and for businesses it helps map the locations of its customers. In an industry worth $11 billion in a few short years, there are few competitors. Positium positions itself between the client and mobile network operator to analyze Big Data of mobile phone locations, providing clients with faster and more cost-effective analysis based on a large population rather than a sample.There are multiple domains where such data is directly relevant. The objective of the business plan is to conduct domain-specific market research, assess the requirements for development of the technology and specify the business model for Positium Data Mediator – a product to extract, process and deliver the insights from mobile big data to users globally. At current stage, Positium Data Mediator works in Estonia in domains like urban planning, transportation planning, geo-marketing, tourism statistics. Positium is transforming from a global market leader in its home market to a global player in multiple markets in the EU and emerging countries.The business plan will be vital to narrow down the focus for expansion and determine strategies to pick the low-hanging fruit. In the business plan, the selection of domains, geographical regions and development requirements will be investigated using surveys and interviews among potential customers, market research and financial calculations. The outcome of the business plan is a recommendation on the geographic expansion, business model and the need for technology development, and a business plan. Fields of science natural sciencescomputer and information sciencesdata sciencebig dataengineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationstelecommunications networksmobile networksocial scienceseconomics and businessbusiness and managementbusiness modelsengineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phonessocial scienceseconomics and businessbusiness and managementemployment Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Topic(s) ICT-37-2014-1 - Open Disruptive Innovation Scheme (implemented through the SME instrument) Call for proposal H2020-SMEInst-2014-2015 See other projects for this call Sub call H2020-SMEINST-1-2014 Funding Scheme SME-1 - SME instrument phase 1 Coordinator Positium OU Net EU contribution € 50 000,00 Address Soola 8 51004 Tartu Estonia See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Eesti Eesti Lõuna-Eesti Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 71 429,00