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Projects and activities | 30 April 2021

COACH – Collaborative Agri-food Chains: Driving Innovation in Territorial Food Systems and Improving Outcomes for Producers and Consumers

Farmers and small operators are often in a weak position in the value chain. They lack bargaining power, face barriers to accessing markets, and struggle to achieve a fair income. At the same time, due to growing public awareness of the environmental crisis, and the rise of diet-related ill-health, many consumers want to conveniently access high quality, healthy and sustainable foods. In response, many innovative consumer-driven opportunities for farmers to access markets are now available. The aim of this project is to facilitate collaboration between farmers, consumers, local governments and other actors to scale up short agri-food chains which rebalance farmers’ position, create win-wins for producers and consumers and drive innovation in territorial food systems.

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