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Knowledge4Policy
Knowledge for policy
Supporting policy with scientific evidence

We mobilise people and resources to create, curate, make sense of and use knowledge to inform policymaking across Europe.

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Brief me: persuasion techniques

If you want to know more about our research and to learn the different definitions of persuasion techniques, the following resources will allow you to go deeper into the subject.

Scientific background

In an era of information overload, the Joint Research Centre (JRC) leads efforts to monitor and analyse multilingual content, highlighting salient information for research and policy-making. Using large…

Dataset and model

What are the foundations of our detection tool? We compiled a dataset of news articles in six European languages to train language models to analyse how news…

Persuasion techniques: a glossary

Here is a very quick guide on the families of persuasion techniques and our tool can identify